Florist Friern Barnet Privacy Policy

Introduction

This Privacy Policy sets out how Florist Friern Barnet collects, uses, protects, and retains your personal information in compliance with the General Data Protection Regulation (GDPR). It applies to all customers placing orders from Friern Barnet and surrounding districts. We are committed to safeguarding your privacy and ensuring transparency regarding your personal data.

What Data We Collect

When you place an order with Florist Friern Barnet or engage with our services, we may collect and process the following categories of personal data:

  • Identification Information: Full name, delivery address, billing address, and contact details (such as telephone number).
  • Order Information: Details regarding your purchased items, delivery preferences, special instructions, card messages, and occasion details.
  • Payment Information: Payment method details. However, we do not store or have access to complete banking or card details, as payments are processed securely by trusted third-party payment processors.
  • Communication Data: Correspondence sent to us via our website forms or other communication channels.
  • Technical Data: IP address, browser type, and device information, which may be collected automatically when you visit our website for security, analytics, and service improvement.

Lawful Basis for Processing Personal Data

Florist Friern Barnet processes your personal information on the following lawful bases as required by GDPR:

  • Contractual Necessity: Most data is processed for fulfilling your orders, delivering products, and providing customer support, as these tasks are essential for performing the contract with you.
  • Legal Obligation: Certain information may be processed to comply with applicable legal responsibilities, including tax and accounting requirements.
  • Legitimate Interests: We may process your information for legitimate business interests such as improving our services, ensuring website security, and providing information regarding your order status, always ensuring that your rights and interests are not overridden.
  • Consent: Where none of the above bases apply, we may seek your consent before processing your data for specific purposes, such as direct marketing. You are always entitled to withdraw your consent at any time.

How We Use Your Data

Your personal information is only used for defined and necessary purposes, which include:

  • Processing and delivering your flower orders, including communicating delivery status and handling payments.
  • Responding to your inquiries, requests, or complaints.
  • Ensuring the security of our website and preventing fraud.
  • Fulfilling legal and regulatory obligations.
  • Improving our customer service and understanding how our website is used (via analytics).
  • Marketing communications, only where permitted by law or with your explicit consent.

Data Retention

Florist Friern Barnet retains your personal information only for as long as required to fulfill the purposes for which it was collected, including for the satisfaction of any legal, accounting, or reporting requirements. The retention period may vary depending on the specific category of data and applicable legal obligations. Typically, order and customer data are kept for a period necessary to support customer relations and comply with legal record-keeping duties. After this period, your personal data will be securely deleted or anonymised.

Data Processors and Third Parties

To provide our services efficiently, your personal data may be shared with trusted third-party service providers (data processors) under contractual obligations to protect your information. These may include:

  • Payment Processors: To process transactions securely, without storing your full payment details.
  • Delivery Partners: For fulfilling your orders and ensuring timely delivery.
  • IT and Support Providers: Who help us maintain, secure, improve, or troubleshoot our website and systems.
  • Professional Advisors: Such as accountants or legal consultants to fulfil our statutory requirements.

We ensure that all external processors comply with GDPR standards. Your data is never sold or shared for non-essential purposes. Data is generally not transferred outside the European Economic Area. If such transfers are necessary, we will ensure adequate safeguards are in place.

Your Rights Under GDPR

As a data subject, you have comprehensive rights regarding your personal information under GDPR, including:

  • Right of Access: Obtain confirmation of whether your data is processed and access to your personal information.
  • Right to Rectification: Request correction of any inaccurate or incomplete data.
  • Right to Erasure: Request deletion of your data where there is no lawful reason for us to retain it.
  • Right to Restrict Processing: Request that we restrict the processing of your personal data in certain circumstances.
  • Right to Data Portability: Obtain and reuse your personal information for your own purposes across different services.
  • Right to Object: Object to the processing of your data in certain scenarios, such as direct marketing.
  • Right to Withdraw Consent: Withdraw previously given consent at any time for specific purposes, such as marketing emails.

To exercise any of your rights, you may contact us by using the communication details provided on our website. We may require verification to ensure your request is secure and processed in accordance with statutory requirements.

How We Protect Your Data

Florist Friern Barnet implements robust technical and organisational security measures to ensure the confidentiality and integrity of your personal data. These include securing our website with up-to-date protocols, restricting access to authorised personnel only, and regularly reviewing our procedures and policies. In the unlikely event of a data breach, we will inform you and the relevant authorities promptly in accordance with regulatory requirements.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technical requirements, or legal obligations. The most current version of the Privacy Policy will always be posted and effective. If substantial changes are made, we may take additional steps to notify you, where appropriate.

Contact and Complaints

If you have any questions about how Florist Friern Barnet processes your personal information or wish to lodge a complaint, please use the contact details provided on our website. You also have the right to lodge a complaint with a supervisory authority if you believe your data protection rights have been infringed.

This Privacy Policy is effective for all orders placed with Florist Friern Barnet by customers in Friern Barnet and the surrounding districts.